In a day filled with drama and backlash, the framework is still unclear. Acti-Blizz has been effectively sold to Activision Blizzard for $8 billion in cash and stock. The question now becomes what this means when it comes to how long players will have access before Kotick’s plans come into fruition.

The “blizzard activision” is the company that was bought out by Activision. The sale of blizzard to Activision has been a long time coming. The reasons behind this sale are many, but it’s important to note that the labor and stock in Blizzard were not included in the buyout.

Acti-Blizz buyout, day two: Labor, stock, Kotick, and the reasons behind the sale


Since Microsoft announced its purchase of Activision-Blizzard for little under $70 billion, the news has been flying fast and furious. Since then, here’s where we are.

The budding labor alliance, A Better ABK, marches on. The strike over fired QA and poor treatment of contract workers continues, and union organizers who’ve mobilized since the sexual harassment and discrimination scandal erupted say that they’ll continue fighting against abuses within and without Activision-Blizzard no matter who’s in charge, particularly given that the company is still refusing to acknowledge their demands.

“While the news of Activision’s purchase by Microsoft is startling, it has no bearing on the ABK Worker’s Alliance’s objectives. Regardless of who is financially in charge of the firm, we will continue to push for workplace reforms and employee rights. We will continue to engage with our gaming industry friends to press for meaningful change in an industry that sorely needs it. In November, we asked for Bobby Kotick to be fired as CEO for sheltering abusers, yet he is still in charge as of this writing. The Raven QA strike is already in its fifth week, and our striking employees have yet to get a response from management addressing our desire to negotiate. Finally, three out of four of our initial collective requests to enhance the working circumstances of women have still to be satisfied. We will continue our fight to #EndAbuseInGaming, regardless of the company’s leadership structure, and we appreciate the outpouring of support we’ve received in the previous year.”

CODE-CWA urged investigators to examine the sale’s impact one workers. The massive labor organization, which backs A Better ABK, urged the Department of Justice, the FTC, and state attorneys general to “carefully consider the impacts on consumers” and workers: “Activision Blizzard’s response to its employees’ concerns has been repeated surveillance, intimidation tactics & the hiring of notorious union busters. @ABetterABK ‘s concerns must be addressed in any plan – acquisition or not – on the future direction of the company.”

Kotick proceeded to minimize Activision-sexual Blizzard’s harassment and discrimination issue, which has engulfed the company for the last six months. Bobby Kotick stated in an interview with GamesBeat that the move is about harnessing Microsoft’s cybersecurity, AI, and machine learning capabilities to carry out Kotick’s goal. He also claims that the litigation and controversy caused the significant drop in ATVI shares, rather than the postponement of Overwatch and Diablo. (That call did deepen the trough, but it didn’t originate there.)

Microsoft, on the other hand, contacted Kotick especially because, as a result of the controversy and litigation, the business was seen as being available to purchase. According to Bloomberg’s sources, Phil Spencer contacted Kotick to “guarantee that if Kotick and the board were inclined to sell the firm, Microsoft would be well positioned to make an offer.”

The stock of ATVI has risen as a result of the announcement. It has regained what it lost following the November conference call announcement of the postponement, but not what it lost between summer and then.

So, is Kotick in or out of the picture? The Wall Street Journal reported Friday that Kotick has agreed to leave when the purchase complete – in the middle of next year. He’d get his hefty severance payment at that moment. Until then, he’ll lead the firm through the merger and all of the regulatory clearances and scrutiny that comes with it. Until then, don’t anticipate much more than rumors and leaks.

Finally, Kotick was said to be contemplating buying up some of the company’s critics in the press. Kotaku and PC Gamer were two of the publications mentioned. Because this is something that regular, stable, and successful businesses do when they have nothing to conceal. Yikes.

Activision-Blizzard is considered a controversial company in the MMO and gaming space owing to a long string of scandals over the last few years, including the Blitzchung boycott, mass layoffs, labor disputes, and executive pay fiasco. The company was sued by the state of California last summer for fostering a work environment that was riddled with sexual harassment and discrimination, and the company’s disastrous response has only added to Blizzard’s ongoing pipeline issues and the widespread perception that its online games are on the decline. Employees are on strike and demanding Bobby Kotick’s resignation, prompting many state and federal organizations to investigate the corporation.


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